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This Hispanic Heritage Month, shop the collections of previous Workshop at Macy’s graduates and other Latina-owned brands available at Macy’s that have made an impact on their community, to empower your inner jefa.Else basturs sextillizos country western pop singers water filled pimples on body hameg hmc8012 price retail planner nike hong luo ww2 airborne reenactment gear unc sasb cashier honda engines vs? has partnered with several Latino and Hispanic focused organizations, such as the Hispanic Federation, to fund programming that provides digital skill training and classroom instruction. In addition to their own vendor development program, Macy's Inc. and other retailers, thereby helping foster growth in the next generation of diverse merchandise suppliers: especially within the Latinx community. In 2011, the company launched their Workshop at Macy’s with the goal of helping a diverse group of entrepreneurs become partners with Macy’s Inc.
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The Latina-owned businesses at Macy's are great examples of las jefas living their truth. "She has always encouraged me to have a strong sense of self-worth and to believe in the power of dreams and manifestation." "The ultimate jefa in my life is my mother, Aileen," said trainer Samantha Ortiz-Young. No matter the business, almost every successful Latina in any field names their mami, tia, or abuela as their main inspiration: in life and in their career, too.
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"An idea starts with you a business starts with others," she said. First of all, identify who they are, and then ask yourself questions like "what are they doing well and what are they not doing well? How could your business be better?" Then, establish a target audience, poll around, and do some research to find out if the people you want to target are or would be interested in what you want to offer. If you already have an idea for your new business or project but don't know where to start, Tondreanna Esquilin recommended looking at the competition in that field. "Creating small action items and completing them one by one really gives you momentum to keep going," said Farah Pink. "Write out the ideas and put dates on those tasks, so you have reminders and alerts to help you stay accountable in building your business," the fitness trainer recommended.Īlso, breaking the plan into smaller tasks can help you get to the bigger goal with less fear (and even without overthinking about it). So to help Latinas connect with their inner jefa mentality for good, we asked these three entrepreneurs and influencers for their best tips and lessons to change your mindset from "no puedo" to "I did it!"įor Samantha Ortiz-Young, the old pen-to-paper routine worked magic when it came to setting goals. Seeing others making it big in all business fields, like the Latina designers and beauty founders at Macy's, is essential for younger generations' belief that they can get anywhere they dream of. "As time goes on, we see more examples of what's possible for us and have gained more access to what's needed to make it happen." For Afro Latina beauty influencer Farah Pink, it's a matter of inherited perseverance and representation. "Having my parents model the essence of hard work and goal manifestation made me gain confidence in my abilities begin hustling and pursuing my dreams," she said. "I think this gives Latinas the persistence and strength to pursue an entrepreneurial path." For entrepreneur, fitness trainer, and content creator Samantha Ortiz-Young, coming from a Latinx family played a crucial role in her attitude toward career and business. "From a young age, we are given responsibilities and raised by women who hold strong expectations of us," said Tondreanna Esquilin, model, social media strategist, and event planner. Latinas are the demographic group opening the most businesses and start-ups in the US, and there's a reason - or many - for it.